Hands up if you’ve ever typed, “impression” into Google? Let me stop you right there and say that 1) you’re not alone, and 2) I’ve created this post as a one-stop shop that will lift the veil on some of the most common Facebook and Twitter jargon. Go ahead, bookmark this page, CTRL + F to find a word, or if you’ve got time, give the whole post a read. Can’t find one? Drop us a line and we’ll add it!

FACEBOOK

IMPRESSIONS

The number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Page.

ENGAGEMENTS

Total number of reactions, comments, and shares on your posts.

CLICKS

The number of clicks on links within your content.

REACH

The number of people who received impressions of a Page post.

REACTIONS

The number of interactions with your posts via Reaction. Reactions include Like, Love, Haha, Wow, Angry, and Sad.

COMMENTS

The number of comments and comment replies on your posts.

SHARES

Total number of shares of your posts. Shares being an action in which a user chooses to share your post with their network.

 

TWITTER

MENTIONS

Number of @mentions sent to your account during the report period.

RETWEETS

Number of times your Tweets were retweeted during the report period. A “Retweet” being an action in which a user chooses to share your tweet with their followers.

LIKES

Number of times your Tweets were liked during the report period. A Like being an action that can indicate agreement with your statement, that they “like” the content you’ve shared, or it can be a way of saving content (ie. a long-form article) for later.

CLICKS

Number of times users clicked on URLs in your Tweets.

NEW FOLLOWER BREAKDOWN

An in-depth look at your most recent new followers. Categories assigned by the content of their bios and according to trends among the accounts they follow.

INFLUENTIAL ENGAGEMENTS

These users were some of your most engaged followers during the reporting period, identified according to your key stakeholders.

ENGAGEMENT

Your engagement score indicates how well you’re engaging with your audience and takes into account the number of status updates versus conversational tweets or @mentions).

PLAIN TEXT POSTS

Posts that do not contain a link or visual component. I.e. tweets that only have text and no image.

SOCIAL LISTENING

Monitoring social dialogue surrounding phrases, hashtags, keywords or brands so that community managers can use this insight to discover engagement opportunities and create content targeted for their audiences.

IMPRESSIONS PER FOLLOWER

The average amount of times a follower will see a particular post from your channel in their news feed.

IMPRESSIONS PER TWEET

The average amount of times your tweets were seen.

ENGAGEMENTS PER FOLLOWER

The number of engagements divided by the number of followers.

ENGAGEMENTS PER TWEET

The  average amount of engagements (likes, comments, retweets) that your tweets received during a specific time period.

 

INSTAGRAM

ENGAGEMENTS PER FOLLOWER

Total number of engagements divided by the number of followers at the end of the report period. Indicates how active your follower base is on Instagram.

ENGAGEMENTS PER MEDIA

Total number of engagements divided by the number of media you sent. Indicates how engaging your media is.

ENGAGEMENTS

Total number of times users interacted with this media. This is a sum of Likes and Comments.

 

WEBSITE

SSL CERTIFICATE

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private. You can learn more at SSL.com

THIRD PARTY SOURCE

In the context of website leeching, a third party source is an individual or group who is unaffiliated with RDR, but is using the domain to drive traffic to their own pages. This can be fixed by adding CAPTCHA and or investing in an SSL certificate.

CAPTCHA

Stands for “Completely Automated Public Turing test to tell Computers and Humans Apart.” Bots are able to sign-up for website related promotions, send spam emails via website contact forums and disrupt web traffic. Implementing CAPTCHA to submission elements on the site will stop or mitigate such disruptions.

 

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