Economic turbulence typically makes businesses and people alike more cautious with their money. People don’t buy as much, which in turn forces businesses to cut costs. And unfortunately one of the first expenses to go is marketing.

Common questions I’m asked these days when consulting with resource-strapped organizations about marketing are about how to do more with less. Especially in the North American education sector, marketing budgets are tighter than ever.

Fortunately, I’m a big believer in the power of constraints to induce innovation and creativity. As the former Digital Community Facilitator at Ryerson University, I successfully scaled a one-person operation into an award-winning in-house marketing & communications agency.

How did I do that? By arming myself to the teeth with tools and resources that would help me get the job done. Now, marketers love their tools. But as Scott Brinker’s Marketing Technology Landscape Supergraphic series shows, there’s an overwhelming amount to choose from.

That’s why I’ve compiled what I hope is the most definitive list of tools available to us. These are tools that I have either personally used, or have been crowdsourced by my team. They are mostly free, or relatively inexpensive. And they will all help you to transform your ideas into reality.

I’ve created this list with a one-person marketing agency in mind, and I hope to update it annually. Bookmark this page, and refer to it when it’s time to get things done. And don’t hesitate to reach out if you want to know how to use them or if you feel something is missing.

Analytics

Social Media

Web

Social Listening

Automation

Collaboration

Communication

Freelancers

Virtual Assistants

Actual Assistants

Scheduling

Screen Sharing

Content

Curation

Forums & Opinions

Publishing Platforms

Optimization

Blogging

Ideas

Writing

Blogging

Guidelines

Discovery

Link Shorteners

CRM

Email Marketing

Business Development

Customer Service

Optimization

Data and Interaction

Infographics

Forms

Optimization

Dashboards

Design

Applications

Stock Resources

Icons

Fonts

Inspiration

Branding

Website Templates

PSD to WordPress

Mockups & Prototypes

Screenshots

Drawing

Word Clouds

PDF Readers

Education

Courses

Insight & Inspiration

Experiential

Event Guides

Event Management

Gamification

Presentations

Slides

Resume

Portfolio

Productivity

Couriers

Focus

Email Management

Task Management

Project Management

Virtual Assistants

Diagrams

Process

File Storage


Reading

Photography

Stock Photos

Mobile Editing

Swag

SEO

Social Media

Platforms

Aggregators

Publishing

Video

Video Editing

Screen Capturing

Save Hosted Videos

Live Streaming

Web Development

Builders

E-Commerce

Learning